Creativity today, more than a bright idea.

Creativity in marketing today means finding the social media influencers as well as those capable of being influenced, building relationships, and engaging potential customers much earlier in the consumer relationship. It means thinking about the delivery form for the message--the object which will shape the message and perception of the brand. Social marketers today need to break the rules of traditional communication streams, manage their communities differently, and become truly innovative instead of just relying on creativity to alter the market and sell their product.

Debra Kaye.

--Debra Kaye is partner, innovator and cultural strategist at Lucule Consulting. She is author of the book Stop Brainstorming, Start Innovating: The Five Threads that Lead to Brilliant Ideas and Profitable Business. Jure Klepic is partner, social media innovator and personal media strategist at Lucule Consulting. Kaye and Klepic are working with companies to shine a brighter light on brands worldwide.


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Fast Company is always becoming my daily-digital digest, more interesting than mashable. I think I will always stumble upon an article there that makes me always nodded and share it to you through this blog.